Apple dominated Christmas 2014

Christmas Day typically sees the highest number of new device activations and app installs of the year, and in 2014 that device was most likely made by Apple (NASDAQ:AAPL).

Apple accounted for 51 percent of new device activations worldwide in the week leading up to and including Christmas Day, according to Flurry. The mobile analytics company looked at data from the more than 600,000 apps it tracks to determine platform popularity.

Samsung held the No. 2 position with 18 percent of new device activations, and Microsoft (Nokia) rounded out the top three with a 5.8 percent share, mostly from its Lumia devices. After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than one percent share of new activations on Christmas Day. Xiaomi, Huawei and HTC all had less than one percent share although Flurry attributes these low numbers to the brands' popularity in Asian markets where December 25th is not the biggest gift-giving day of the year.

Regardless, Apple clearly dominated the Western holiday. For every Samsung device that was activated, Apple activated 2.9 units. For every Microsoft Lumia device activated, Apple activated 8.8 devices.

Christmas Day also saw the highest number of app installations of the year, with 2.5 times the number of apps installed compared to an average day in the first three weeks of December, according to Flurry.

Phablets were also popular this holiday season as phones with larger form factors experienced the largest share of device activation on Christmas Day.

If Christmas is a bellwether for the year ahead, we should expect strong performance from iOS devices and a continued shift to the larger phablet form factor, predicts Flurry. "This was the year that time spent on mobile finally eclipsed TV, and the data shows that we are spending this time in more apps than ever," according to a company blog post. "It was another record year for app developers, and we don't see any signs of the momentum stopping."

For more:
-See this Flurry blog post

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