Apple celebrates 14 years of retail success

There were a lot of skeptics when Apple opened its first retail store in 2001, at a time when the company had no retail experience and other electronics stores were in decline. Its fresh, airy design surprised everyone and as of this week, the retailer owns 265 U.S. stores, more than 400 worldwide, with sales running at about $5,009 per sq. ft. A key component of its success is Apple's willingness to test out new strategies, again and again, and let them evolve before implementation. Story