Amazon was ranked as the top perceived brand for the first half of 2015, according to the mid-year results of online market research firm YouGov.
In the United States, Amazon, the highest ranked brand overall in 2014, remained at the top, PYMNTS reported. Other retailers in the top 10 include Netflix (No. 2), Subway (No. 5), Apple (No. 6) and Lowe's (No. 10).
YouGov's BrandIndex tracks perceptions both in the United States and internationally, looking at the top perceived brands and the 10 brands with the biggest perception gains.
As far as retail apparel goes, Victoria's Secret ranked No. 1, followed by Kohl's, Old Navy, Macy's and Men's Wearhouse.
Tech companies Apple, Samsung and Google nabbed the No. 6, 7 and 8 spots for U.S. Top Buzz scores, meaning respondents had heard something about the brand in the last two weeks, whether positive or negative.
Apparel retailers gaining buzz include Neiman Marcus, scoring as the top improver this year and regaining some recognition after its late 2013 data breach. Following Neiman Marcus was JCPenney, Loft, Lane Bryant and Nordstrom.
In another retail category, discount, Amazon widened the lead with top buzz rankings for announcements such as one-hour delivery service, Prime Day and publishing disputes. Other brands buzzed about in this sector include Costco, Target, eBay and Dollar Tree.
-See this PYMTS article
-See this BrandIndex rankings
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