Consumers are expected to spend $12.7 billion on dad for this year's Father's Day. The average shoppers will spend $115.57 on gifts, just a couple dollars more than last year's $113.80, according to the National Retail Federation's (NRF) 2015 survey conducted by Prosper Insights & Analytics.
"After a less than stellar first half of the year, retailers are ready to welcome the warm weather and the millions of shoppers that come along with it and kick off the summer spending season just in time for Father's Day," said Matthew Shay, NRF president and CEO. "Spending on grilling and patio necessities, pool gear, sporting goods, apparel and other gift and seasonal merchandise could be the positive stepping stone retailers need heading into the second half of the year."
The most popular gifts for dad will include apparel purchases, accounting for 39.7 percent of purchases, while experience gifts, such as a meal or sporting event, will make up another 43.3 percent.
One in five shoppers will pick out new tech gadgets for dad, spending a total of $1.6 billion, according to the survey. Also, four in 10 shoppers will purchase a gift card, yielding a total of $1.8 billion. And six out of 10 consumers will buy a greeting card, totaling more than $777 million.
Other popular gifts include gardening supplies ($710 million), tools or appliances ($668 million), sporting goods ($665 million), and books or CDs ($538 million).
While more than 29 percent of shoppers will purchase online, more than 36 percent will still go to a department store, 25 percent to a discount store and nearly 17 percent will shop at a local business. This year's Mother's Day proved to be prosperous for online retailers as digital sales grew more than 15 percent in the week prior, compared to 2014.
Research before a purchase will be popular, as more than 24 percent will look up gift ideas on mobile phones and 29 percent will use a tablet to browse. Just over 13 percent will actually purchase a gift via smartphone and almost 18 percent will purchase via tablet.
-See this NRF press release
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