Answering big data questions

Big data is isn't the same for all retail organizations, and in spite of the rush to gather and analyze all available information, it's important to define what that means to an individual business.

"Big data has just passed the top of the hype cycle and is moving toward the trough of disillusionment," said Jeff Roster, research vice president with Gartner Research, who insists that's "not a bad thing. It means the market [is] becoming more realistic about how big data can be useful for organizations … big data will become business as usual." Story