Ann Inc. (NYSE:ANN) has opened its first freestanding Lou & Grey concept store to further expand the successful Lou & Grey loungewear line.
The store is located in Westport, Conn., and exudes the same airy, lightweight ambiance as the Lou & Grey loungewear line. The store's interior is neutral in palette, accented with gray, oatmeal and indigo.
The 1,200-square-foot space is a former Loft store location. Future Lou & Grey stores will be slightly larger, measuring 2,000 to 3,000 square feet.
The Lou & Grey clothing line is an extension of the retailer's Loft Lounge casual wear collection which ranges from $30 to $100. Since its 2009 launch, the line comprised of knits, leggings, tunics and other casual items has performed very well for Ann.
"Clients are loving Lou & Grey's effortless casual style. Looking ahead, we are very excited about the potential for this brand. The product assortment combines casual style and comfort and is very much in sync with how women are dressing today," said CEO Kay Krill during an earnings call on March 14. "We really feel like this brand has tremendous growth potential for the corporation."
Four more Lou & Grey stores are planned for this year. The company has not yet indicated where the remaining stores will be located; however, Krill told WWD, "We will be trying to test as many different geographic regions as possible, to get a pulse on whether this is an everywhere kind of thing."
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