American Eagle's CMO steps down after 16 years

American Eagle Outfitters' chief marketing officer, Michael Leedy, is stepping down, effective Sept. 15. An executive search for his replacement is underway.

"We thank Michael for his many contributions over the years," said Roger Markfield, executive creative director at American Eagle. "Michael was instrumental in establishing our early brand DNA, our loyalty program and significantly influenced initiatives like the launch of the AEO direct business."

Leedy was CMO at American Eagle from 1994 to 2006, then had a two-year stint as CMO at Chico's from 2006 to 2008. He returned to American Eagle as CMO in 2011.

The long-time American Eagle veteran also founded a retail-focused brand strategy firm, Method, in the early 1990s and was creative director at The Limited for one year prior.

Leedy's future plans are unclear, but he has agreed to serve in an advisory role if necessary for a smooth transition.

"We have an outstanding creative marketing team and I am confident that we will find a strong successor to build on our success and lead us into the future," Markfiel said. "We wish Michael all the best in his future endeavors." Press Release

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