American Apparel is partnering with Postmates to offer on-demand delivery to U.S. customers who want to purchase and receive an item within an hour.
The new service will be available in 79 American Apparel stores around the country in 31 metropolitan areas. Consumers will be able to choose from more than 50 core items for men and women. Currently the traditional method of clothing delivery from the retailer takes four to five days through standard shipping.
"American Apparel is improving its omnichannel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'," said Thoryn Stephens, American Apparel's chief digital officer. "You'll be able to receive hoodies, t-shirts, socks and more within a 60-minute delivery window—it's great for traveling or last-minute needs. For the second phase we're integrating the experience with RFID for real-time inventory availability."
Giving Postmates RFID real-time inventory will allow them to display the most up-to-date product offerings. Participating American Apparel stores will have access to the Postmates Order app via a tablet, which will display them on a terminal in the store. Then a member of the retail team will retrieve the package and prepare the order while the Postmates driver is on his or her way.
With a 60-minute delivery guarantee, Postmates estimates the process will save 15 to 20 minutes per order and result in higher order accuracy. The integration also allows Postmates to invoice American Apparel instead of the driver's credit card at pick-up.
American Apparel began testing Postmates in New York and San Francisco, making it the first official and largest in-app apparel partner. Other non-apparel retailers working with Postmates for same-day delivery include Walgreens Boots Alliance (NASDAQ:WBA), Chipotle and 7-Eleven.
Last month, American Apparel emerged from Chapter 11 bankruptcy as a private company after successfully implementing a reorganization plan.
-See this American Apparel press release
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