Amazon unveils one-hour delivery in New York

Amazon (NASDAQ:AMZN) announced the start of one-hour delivery to its Prime members in southern Manhattan. The service will cost $7.99 per order—or free to Prime members if window is two-hour delivery—on tens of thousands of daily essentials through a mobile app.

Known as Prime Now, Amazon's new building on 34th street in Manhattan will serve as a hub for delivery.

"There are times when you can't make it to the store and other times when you simply don't want to go. There are so many reasons to skip the trip and now Prime members in Manhattan can get the items they need delivered in an hour or less," said Dave Clark, Amazon's senior VP of worldwide operations. "We've long felt that Amazon Prime is the best deal in the history of shopping and now it has gotten even better. Prime members in Manhattan are going to love this service and we cannot wait to roll out Prime Now to additional cities in 2015."

Prime members, who pay $99 per year, already get free, two-day shipping, instant streaming of movies and TV episodes through Instant Video and are eligible to order from Amazon  Elements, a line of ethically-sourced items.

The announcement comes just days after Amazon said it would extend the ordering deadline for guaranteed Christmas delivery for many customers. And on the heels of its new food Takeout and Delivery service going live in Seattle.

The company plans to extend the service to other cities in the new year.

For more:
-See this Amazon press release

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