Amazon Treasure Truck to cruise Seattle

Amazon's (NASDAQ:AMZN) latest retail quest is the Treasure Truck, a service comparable to a neighborhood ice cream truck. Beginning this weekend in Seattle, Amazon's mobile shopping app will post each day, highlighting what highly desirable product the truck contains that day.

Once an item is purchased, shoppers can pick it up at the Treasure Truck's predetermined location, Engadget reported. It's basically Amazon's daily deals, wrapped up with a same-day delivery test—although the consumer is doing the package collection.

The products will be heavily discounted, unique or fall under both categories. For example, the first daily offering is a $99 Solstice Bali paddle board set, which typically sells for $480.

The motivation for Amazon's new service is most likely a way to get consumers to download and log into the Amazon Shopping app, Business Insider reported. The Treasure Truck also gives the company a way to test a new form of same-day and one-hour delivery services, building upon Amazon's new Prime offerings.

For more:
-See this Engadget article
-See this Business Insider article

Related stories:
Walmart, Amazon battle for online grocery market
Amazon considering crowdsourced deliveries
Amazon adding merchant items to Prime
Amazon Prime shoppers make 50% of all Amazon purchases
Amazon makes same-day delivery free

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