Amazon (NASDAQ:AMZN) is heading to Manhattan and plans to open a brick-and-mortar location at the yet-to-open Hudson Yards.
The Hudson Yards development isn't expected to open until late 2018 or early 2019, but Amazon will have a bookstore in the complex, according to the New York Post.
"I don't know if the final lease was signed yet, but I know the deal is happening," according to a source. "There's no way that deal is dying."
This is Amazon's first identified East Coast location. The first bowed in Seattle in November. A second confirmed store will open this year in San Diego, and a third location is set to open outside of Portland, Oregon. Beyond this, Amazon declined to comment.
The stores also serve as showrooms for Amazon devices, including Kindle readers and Echo Bluetooth speakers. Echo is also a smart home connected device complete with an artificial intelligence named Alexa, which is capable of responding to user requests and ordering products for Prime members.
Echo and Alexa are relatively simple devices but likely benefit from in-person trials available at physical locations.
- see this New York Post story
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