Amazon Set to Bring Ultra High-Definition TV to Streaming Service

Amazon (Nasdaq: AMZN) is teaming up with some of the biggest names in entertainment and tech to make its Amazon Instant Video service bigger than ever before. The online giant announced a partnership with Samsung and a slew of content providers, including Warner Bros., Lionsgate, 20th Century Fox, and Discovery, which will give Amazon customers access to 4K Ultra HD content. 

"Customers are excited about the future of 4K and the next evolution of high resolution video. We're working with consumer electronics leaders and Hollywood studios to make that a reality," said Bill Carr, vice president of digital video and music for Amazon, in a statement. "There are a number of elements that need to work together to create a true 4K experience for customers. You need great content and compatible devices, but you also need a service that can deliver that content to your devices so that it plays beautifully. We're excited about making that a reality."

Amazon, whose Instant Video service serves up thousands of movies and TV programs in direct competition with Netflix, did not outline specifics on their collaboration in a Monday announcement. Amazon did say, however, that Amazon Studios will be shooting all 2014 full original series in 4K to bring 4K movies to its subscribers, which provides four times as many pixels as standard HD.

As competition in the 4K TV market heats up, it's been a key trend to watch this week at the Consumer Electronics Show in Las Vegas. Samsung said in a separate statement it will also work with other content distributors, including Netflix and cable operators Comcast and DirecTV, on promoting 4K TV and Smart TV hub using each company's respective app.

For more see:
-This Amazon press release
-This FierceCable article
-This The Verge article

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