Amazon's wearable store gives category stamp of approval

Wearables are officially a consumer product category. Amazon (NASDAQ: AMZN) has launched a wearables store that groups together smart watches, fitness trackers and wearable cameras, giving the nascent category a stamp of approval.

Like Amazon's other dedicated stores, the wearable technology store will live within Amazon's main site and provide a selection of brands such as Samsung, Jawbone and GoPro. To help educate shoppers about the new product category, there is a learning center that includes videos and buying guides.

Amazon's move provides momentum to the fledging wearables market, one that is expected to grow fast. A recent report by IDC forecasts wearable devices will reach 19 million units in 2014. And while Google (NASDAQ: GOOG) is still in beta with its Explorer program, the first Google watches are readying their release. Android Wear will be released this summer.

Apple's (NASDAQ:AAPL) entry into the wearable market is still speculative, although Apple watchers speculate the company could release its own version of a smart watch late this year.

For more:
-See this Amazon press release

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