Amazon's food takeout, delivery service goes live

Amazon's (NASDAQ:AMZN) food Takeout and Delivery service went live last weekend. Currently, the service is only live in Seattle, covering about 20 restaurants for delivery and 110 for takeout orders, reported TechCrunch.

As with other Amazon services, Takeout and Delivery charges consumers directly through their existing Amazon accounts. Each restaurant on the list gets a dollar rating to designate the price and a badge to let customers know if it's open.

The new service is part of Amazon's larger goal to build out its local marketplace offerings, putting the retailer in competition with companies such as Yelp and Angie's List. Already in the local portfolio is AmazonFresh, which offers same-day or next-day delivery on more than 500,000 grocery items. Amazon tested Fresh in Seattle for five years before adding Los Angeles and San Francisco in 2013, and then Brooklyn, New York, a few months ago.

The Takeout and Delivery service will compete directly with GrubHub, which similarly lets customers order online from local restaurants, reported PC World. GrubHub takes a commission on orders received through its platform and Amazon, most likely, is doing something similar.

Amazon first announced it would test a takeout food and delivery service back in June.

For more:
-See this TechCrunch article
-See this PC World article

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