Amazon's Alexa can now order from Amazon

Amazon's (NASDAQ:AMZN) artificial intelligence Alexa can now place orders on Amazon, making it even easier for shoppers to use the service with more frequency.

Alexa is the digital voice assistant inside the company's Echo Bluetooth speakers. It previously could only re-order items that had already been purchased, but now it can order anything that is available to Amazon Prime members, with some exceptions.

Users simply ask Alexa for a product available with Prime, she makes a suggestion, reports the price and a simple "yes" buys it.

There are millions of items now available for ordering through Alexa and quite a few that are not, including Amazon Fresh, Amazon Prime Pantry and Amazon Prime Now items.

Still, Amazon is adding new features at a rapid clip. "We launch things when they are ready," an Amazon spokeswoman told CNET. "Our speech science engineers have made something very complicated and difficult to do so exceedingly easy for customers."

Smart home products are gaining in awareness and popularity with consumers. Google and Apple are reportedly working on similar products.

For more:
- see this CNET story

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