Hoping to capitalize on early holiday shoppers, Amazon.com (Nasdaq: AMZN) unveiled its Annual Holiday Toy List and began offering special holiday discounts this week.
This year's Holiday Toy List was curated with the help of its Amazon Mom members via Facebook. Moms were able to use the social media site to select their top 10 toys from the top 10 trending toy categories of the year, including books, games and electronics.
"Our goal is to offer an unmatched toy selection, but it's also extremely important to us that our customers can easily find that one right toy at a great value," said John Alteio, director of Toys and Games for Amazon, reports Web Pro News. "The holidays are busy enough as it is, so we worked hard on our 2013 Holiday Toy List to create a simple and fun way for our customers to discover the toys that best suit their child's individual interests."
Releasing the Holiday Toy List a little early this year may turn out to be a smart move on Amazon's part considering projections from the National Retail Foundation that forecast a 3.9 percent growth and $602.1 billion in sales during the 2013 holiday season. Furthermore, as many as 30 percent of the people surveyed by Google said they were planning to start their holiday shopping before Halloween.
This week, Amazon also kicked off its daily Lightning Holiday Deals -- promotions good for a short time or until the product sells out – on Tuesday. The deals are also smartly featured on the retailer's mobile app. Last holiday season, Amazon customers purchased more than one toy per second via mobile devices.
-See this Examiner article
-See this Web Pro News article
Amazon to Compete with eBay on Streamlined Payment System
Amazon's Poland Expansion Doesn't Leave Germany in Dust
Holiday Spending Predicted To Spike Despite Consumer Concerns
NRF Holiday Sales Projections Rise; Shutdown Fears Loom
Retailers Need To Get A Head Start On Slower Holidays