Amazon (NASDAQ:AMZN) is partnering with Tyson Foods to launch a meal kit delivery service as part of AmazonFresh.
The program was confirmed by Tyson Foods CEO Donald Smith during a conference call Monday.
"We're expanding our relationship with AmazonFresh to sell fresh protein as well as partner with them around innovation," he said. "We plan to launch Tyson Taste Makers, a line of chef-inspired meal kits in premium proteins for home delivery with AmazonFresh this fall."
The service closely mirrors that of Blue Apron, and Amazon joins a growing list of companies offering subscription meal programs: The New York Times is launching its own meal kit based on the newspaper's recipes. Subscription box items are even moving onto store shelves, with Target adding healthy snack items by NatureBox in 900 stores.
Tyson will take the lead in this program by training AmazonFresh employees about cuts of meat and cooking preparation, according to Smith.
The initiative could help grow AmazonFresh, the retailer's grocery delivery service available in a handful of large markets and now in expansion mode.
- see this Investor Newswire story
- see this conference call transcript on Seeking Alpha
- see this Nature Box announcement
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