Amazon ranks No. 1 in consumer perception

Amazon was given the top spot among brands with the best consumer perception. The new rankings for the first half of 2014, by YouGov BrandIndex, listed the top three winners as Amazon, Subway and YouTube. Not in the top 10? That's right: Data breech casualty Target fell from No. 7 last year to No. 21 in 2014. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.