Amazon quietly releases a digital wallet

Amazon (NASDAQ:AMZN) has quietly introduced a test version of an Amazon Wallet app focused on shopping for Android and Fire phones as it gets ready to ship the Fire Phone.

The app which has quietly appeared in the Amazon Appstore and on Google Play, lets users scan or otherwise enter a gift card, loyalty card and membership card information, making them available in digital format. Shoppers can also access program information and check balances on gift cards from supported merchants, according to TechCrunch.

There's also a website for the Amazon Wallet that lets shoppers manage payment information and gift cards, but the two are not yet linked. 'Yet' being the critical word.

Amazon's Fire Phone, announced last month and set to ship July 25, could transform mobile commerce and the online retailer has been working its way up to implementing a full-fledged, consumer-facing mobile wallet.

The app is listed as being in beta but will be pre-installed and shipped with Fire Phones. Amazon did not comment on the app other than to say, "In addition to being pre-installed on Fire Phone, we are offering a beta version of the Amazon Wallet app for Android phones in the Amazon Appstore and on Google Play. We look forward to getting customer feedback on the beta app."

*This story originally appeared in FierceRetailIT's sister publication, FierceMobileRetail

For more:
-See this TechCrunch story
-See this PaymentsSource story

Related stories:
FTC sues Amazon over in-app purchases
Amazon offers incentives for Fire Phone apps
Amazon expands payments, PayPal founder launches Affirm Split Pay
Amazon launches wearable technology store
New Amazon Fire takes aim at Apple

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