Amazon Prime's members-only Black Friday

Amazon (NASDAQ:AMZN) is launching its own version of Black Friday, called Prime Day, to take place on July 15. Hoping to create a new global shopping day, the e-commerce retailer is promising more deals than on Black Friday.

Prime Day will be available only to Prime members, who pay the $99 a year to get perks such as free two day shipping, streaming music, and, as of recently, same-day delivery options.

"Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better," said Greg Greeley, VP of Amazon Prime. "If you're not already a Prime member, you'll want to join so you don't miss out on one of the biggest deals extravaganzas in the world."

The event coincides with Amazon's 20th anniversary. Shoppers who sign up for the event before midnight on July 14 will qualify for a discount on the annual Prime membership fee. The Lightning Deals and Deals of the Day will be available to members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria.

On the actual day, deals will appear on products ranging from electronics and toys to clothing and health/beauty items, with a new deal offered every 10 minutes.

Amazon also announced a #PrimeLiving photo contest that invites members to experience Prime Photos and a chance to win a $10,000 Amazon gift card. Those participating are encouraged to send snapshots of themselves enjoying happy moments in life, made possible by Prime. Members can post photos between July 6 and July 15 on Prime Photos in order to enter the contest.

For more:
-See this Amazon press release

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