Amazon (NASDAQ:AMZN) is extending the reach of its Prime Now service from mobile-only to desktop, making one- and two-hour deliveries available across platforms.
Prime Now has only been available in select markets through a smartphone app, but beginning in May it will be an option for computer users, according to Bloomberg.
Mobile use is skyrocketing and m-commerce is expected to reach $217 billion by 2019. But most purchases are still made on a computer, particularly big purchases, and the extension of Prime Now is a nod to that. It's also a way to monetize the service. Amazon is pitching the service to advertisers with a $500,000 premuim package that places ads on the website and email promotions sent to customers.
Prime Now is just one of the perks offered to members of Amazon Prime, including free two-day shipping and streaming services. Two-hour delivery is free to Prime members, but the one-hour option carries a $8 charge.
- see this Bloomberg article