Amazon Prime now offered for monthly fee

Amazon (NASDAQ:AMZN) is now offering its Prime membership program for a monthly fee in partnership with Sprint.

The wireless service provider will offer its subscribers Amazon Prime for $10.99 a month, adding the fee to monthly phone bills. This is a premium to the $99 annual Prime membership offered directly through Amazon.

But unlike the $99 option, Sprint users can cancel Prime at anytime. Those who want to test the service or take advantage of shipping perks during the holidays will end up paying less than the Amazon annual member.

"Our research shows a huge segment of the population are very interested in this," Sprint marketing chief Roger Solé told Re/code in an interview. "[Pricing] has been a joint decision with Amazon and ourselves."

Amazon has been adding Prime members and benefits at a rapid clip. This week it released nearly 80 new Dash buttons to expand the on-demand ordering and replenishment program and a recent report from Consumer Intelligence Research Partners estimates Amazon's Prime membership at nearly 54 million U.S. members.

For more:
- see this Re/code story

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