Amazon partners with Sprouts

Amazon (NASDAQ:AMZN) is partnering with a Sprouts Farmers Market store in Dallas to expand Prime Now delivery services in that market, an extension of the retailers' existing partnership.

Prime members can now order groceries, including perishables, through the Prime Now one-hour delivery program. The Prime Now service was already available in much of Texas, including Dallas, but this marks the first grocery partner for Amazon in the market.

Sprouts already partners with Amazon in Los Angeles and San Diego.

"Sprouts is excited to partner with Amazon Prime Now to offer Dallas area Prime members fresh, natural and organic food through our exclusive partnership," said Shawn Gensch, Sprouts chief marketing officer, according to The Dallas Morning News. "We're pleased to offer additional shopping flexibility for our Dallas Sprouts fans and reach new shoppers through Amazon's broad reach."

Dallas is one of three markets for Prime Now, and Google this week also extended its Express delivery service to parts of Texas.
Amazon is been working to expand its reach into the grocery category by growing Prime Now and adding private-label items to help drive loyalty.

For more:
- see this Dallas Morning News story