Although many retailers' mobile sites were not sufficiently prepared for Black Friday shopping, Office Depot (NYSE: ODP), J.C. Penney (NYSE: JCP), and Blockbuster outperformed others on mobile site performance that day. Overall, mobile sales spiked at least 43 percent on Black Friday, according to reports.
For mobile site performance, Blockbuster, Office Depot, Rakuten, J.C. Penney and HSN (NASDAQ: HNSI) were the top five performing sites on Black Friday, according to Compuware's analysis of the top 50 retailers in the U.S. Compuware measures mobile performance by response time, availability and consistency.
In addition, Amazon (NASDAQ: AMZN), Staples (NASDAQ: SPLS), CDW, Grainger (NYSE: GWW) and Office Depot had the best mobile transaction performance during Black Friday. Compuware determines the mobile transaction rating by the performance of retailers' sites for consumers completing multi-step checkouts.
While there was good news for these retailers, most U.S. retailers' mobile web sites took 10 seconds to load on Thanksgiving Day, indicating that they weren't prepared for the holiday mobile traffic. This is important because a higher than six second load time increases page abandonment rates from 12 percent to 20 percent, according to Compuware.
"In addition, on average it took more than 18 seconds to conduct a multi-step transaction that included accessing the home page, conducting a search, viewing a product description, adding items to the shopping cart and reviewing the order," Steven Dykstra, senior product manager at Compuware APM, told Mobile Commerce Daily.
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