Amazon offers app-only Black Friday deals

Amazon's (NASDAQ: AMZN) Black Friday deals have begun. There's a firestorm of offers and notable among them is the introduction of app-only offers for mobile users.

Last year, total holiday sales from the Amazon mobile shopping app doubled in the United States, and Black Friday had the most rapid growth in mobile shopping, according to the retailer. This year, Amazon is building on this trend with the "Watch A Deal" feature that lets shoppers select the deals they're interested in and receive a push notification to their mobile device when the deal is live.

Amazon will introduce more than 150 hand-picked Lightning Deals on everything from electronics to kitchen gadgets, only through the app, which is available on Android, iOS, and Fire OS. These deals can be found under the "App Only Deals" tab and will be released daily from 3 to 11 p.m. PST starting Thanksgiving Day through Wednesday, Dec. 9.

Prime members in 20 metro areas will also be able to use the Prime Now mobile app to enjoy free two-hour delivery on select Deals of the Day throughout the holiday season.

By all accounts, it's going to be a mobile holiday—53 percent of shoppers will track deals on their smartphones—with an earlier start. Now Amazon is making it even more mobile with these new features.

For more:
-See this Amazon announcement

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