Amazon (NASDAQ:AMZN) has partnered with JetBlue Airways to offer instant video streaming on JetBlue flights, allowing passengers to rent or buy movies and television shows from Amazon while in flight.
Amazon's library includes original programming as well as its usual catalog of television shows and movies. In addition, Prime members can access Amazon's music store for free, while non-members can pay to download or stream music, reported The Verge.
JetBlue currently uses Wi-Fi to provide free basic internet access on all flights. However, the airline charges $9 an hour for the bandwidth to stream or download video content. Now the passengers won't have to pay JetBlue for the streaming rights, but Amazon will collect any rental fees that may apply.
Passengers can watch the downloaded videos on phones, laptops and tablets, as well as on the seatback televisions on the plane, reported USA Today.
The Fly-Fi service will be available on JetBlue's Airbus A321 and A320 aircrafts this year, and on the Embraer E190 aircraft in 2016.
JetBlue has a reputation for having young, tech-savvy customers. Back in February the airline partnered with Apple to offer passengers on select flights the option to purchase food, drinks and amenities using Apple Pay on their iPhones or Apple Watch.
-See this The Verge article
-See this USA Today article
Amazon's hashtag blows up social media
Amazon unveils business marketplace
Amazon's Web Services shine, up 49%
Amazon will have 10,000 robots filling customer orders
Amazon Prime edging out Target, Walmart