Amazon (NYSE: AMZN), the world's largest online retailer, has denied reports that it will be debuting a new online pay-TV service. News broke yesterday that Amazon had inked a deal with U.S. media companies to acquire rights for the service which would offer existing channels with live programming streaming over the Internet. However, Amazon refuted the reports Tuesday afternoon.
"We continue to build selection for Prime Instant Video and create original shows at Amazon Studios, but we are not planning to license television channels or offer a pay-TV service," Amazon spokesman Drew Herdener wrote in an email to USA Today.
Although the streaming deal isn't in the works for now, it wouldn't be surprising if TV-streaming is in Amazon's future. Such a move would add live television channels to the on-demand video service already offered by the company's Amazon Prime service and would compete with cable or satellite television service providers.
Amazon already proved it could dominate the movie-streaming business when it launched Instant Video, a service that serves up thousands of movies and TV programs in direct competition with Netflix. Next up on Amazon's Instant Video to-do list is a partnership with Samsung and a slew of content providers, including Warner Bros., Lionsgate, 20th Century Fox, and Discovery, which will give Amazon customers access to 4K Ultra HD content. As part of the new venture, Amazon Studios will be shooting all 2014 full original series in 4K to bring 4K movies to its subscribers, which provides four times as many pixels as standard HD.
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