Amazon makes Dash Button free, expands brands

Amazon (NASDAQ:AMZN) is expanding the Dash Button and adding new brands to the program.

Amazon first launched the one-step button for re-ordering products earlier this year. The device is connected to the internet, allowing customers to place an order for items they order often by just clicking on the button. Amazon then sends an order confirmation to the customer's mobile phone.

At the start, Amazon offered Dash Buttons to select Amazon Prime customers for $4.99 with offerings from 18 brands, Fortune reported. Now, Amazon is offering the buttons to all U.S. Prime members and will refund the $4.99 after the first purchase is made with the Dash Button, essentially making these electronic devices free. 

New brands that signed on for a partnership include Ziploc, Hefty trash and storage bags, Ice Breakers mints, Orbit gum and Mrs. Meyers Clean Day.

Amazon said the program is successful, but has not released specific numbers.

"This announcement is really a sign that it's working and we'll continue to scale and grow it," Daniel Rausch, Amazon's director of product management, told Cnet. "It's not an experiment anymore."

For more:
-See this Cnet article
-See this Fortune article

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