Amazon launches wearable technology store

Amazon (NASDAQ: AMZN) has launched a tech store dedicated to all things wearable. Shoppers can now get products such as smart watches, fitness and wellness trackers, wearable cameras and more at the new online store devoted to the category.

Like Amazon's other dedicated stores, the wearable technology store will live within Amazon's main site and provide a selection of brands such as Samsung, Jawbone and GoPro. To help educate consumers about wearables, Amazon has set up a learning center on the site that includes product videos and detailed buying guides. There's also an "Editor's Corner" with commentary by tech experts and bloggers, wearable technology industry news and device reviews.

Amazon's move is the latest in the growing wearable retail market. A recent report by IDC forecasts wearable devices to reach 19 million units sold in 2014. Google (NASDAQ: GOOG) is pursuing the wearable market with its Google Glass computer eyeglasses and Android Wear product line. Android Wear is a version of its Android mobile operating system designed specifically for wearable devices, starting with watches.

Apple's (NASDAQ:AAPL) entry into the wearable market is still speculative, although researchers predict the company could release its own version of a smart watch sometime next year.

For more:
-See this Amazon press release

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