Amazon launches social commerce platform for retailers

Shoppost, a platform for social commerce, is now available for retailers selling on the Amazon Webstore (NASDAQ:AMZN). Created by Zantler, Shoppost allows retailers to sell their products in-stream on Facebook, Twitter, Pinterest and blogs in a post that looks like an e-commerce storefront and will connect customers directly to the checkout process.

Some of the initial retailers signed on to use Shoppost via their Amazon Webstore include Spiegel and Harley-Davidson Military Sales.

"For 150 years Spiegel has been a pioneer in technology and fashion. As the global leader in first-to-market innovations, we are always looking for the next great gateway for our customers to shop and Shoppost delivers," said Richard Lowe, international creative director at Spiegel. "By bringing Shoppost to our social audience just in time for the holidays, we are giving them new and more convenient ways to share and shop what they love with the people they love." 

Shoppost will help customers to move quickly from viewing product promotions on news feeds and other social posts to product details including images, availability, sizing, colors and pricing. Any purchase on the platform takes customers directly to the retailer's branded shopping card for a seamless experience.

Shoppost was launched in June and is used by Shopify, Bigcommerce and Amazon Webstore retailers.

Many social media platforms are now partnering with fashion retailers in an effort to make purchasing in these channels easier for consumers. For example, in September Twitter launched a "buy" button so that consumers could purchase items directly through their feeds. And Pinterest has deals with several retailers, including one with Gap, which recently launched a test with Pinterest that allows promoted pins to show up in the social media platform's search and category feeds.

*This story originally appeared in FierceRetailIT's sister publication, FierceRetail.

For more:
-See this Shoppost blog

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