Amazon (Nasdaq: AMZN) has launched a new program called AmazonSmile that will donate a fraction of shoppers' purchase amounts to charity.
Starting tomorrow, Nov. 6, Amazon customers who shop on a new version of the company's website – smile.amazon.com – will see 0.5% of their purchase price donated to charity. Customers are able to select a specific charity that their sale will benefit, with over 1 million non-profit organizations to choose from. Prices on AmazonSmile will remain the same as the existing amazon.com portal.
There is no limit on the donations Amazon will provide to the charities and almost every physical product sold on its website is eligible, the only exceptions being digital products and subscription renewals.
"We're offering customers a way to support charitable organizations around the country that's simple and automatic," said Ian McAllister, general manager of AmazonSmile in a company statement. "We think customers will love the opportunity to support their favorite organizations without changing how they shop."
AmazonSmile gives consumers the chance to make a difference while simultaneously crossing off their holiday shopping to-do list. The charity site launches just in time for the busy holiday shopping season, with Amazon's fourth quarter estimates of between $23.5 billion and $26.5 billion in revenue and an operating profit of $500 million.
For more see:
-This Amazon press release
-This USA Today article
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