Amazon launches Prime Pantry

Amazon (NASDAQ:AMZN) has introduced yet another new component to the grocery delivery service for Amazon Prime members, this one designed to let them stock up on pantry essentials.

Prime subscribers can fill a 4-cubic-foot box with up to 45 pounds of selected items and have it shipped to their home for $5.99, plus the price of the items included.

Prime Pantry is a part of Amazon's ongoing effort to drive more business by selling everyday household products. There are more than 2,000 items on Amazon's site that qualify for Prime Pantry service. Items ordered with the service take one to four business days to arrive, compared with Amazon Prime's standard two-day shipping.

Prime Pantry is another way Amazon is adding more products and services to its roster. Earlier this month, the company launched a limited test of a barcode scanner, the Amazon Dash, for groceries targeted at Amazon Fresh customers in San Francisco and Los Angeles. The device is a new voice-enabled gadget that automatically adds scanned items to a user's online shopping cart. Earlier this week, Amazon signed a high-profile deal with HBO, paying a reported $300 million over three years to obtain exclusive streaming rights to HBO programming for Prime members.

These new services could be Amazon's way to lure Prime customers back, who may have been on the fence about their membership after the online giant announced its first-ever price hike for its Prime subscription service.

Amazon also on Thursday reported a better-than-expected first-quarter sales increase of 23 percent. The company earned $19.74 billion in net sales, up from $16.07 billion last year. First-quarter net income came in at $108 million, an improvement upon the $82 million reported a year earlier.

For more:
-See this Amazon announcement
-See this Amazon press release

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