Amazon's (NASDAQ:AMZN) official launch of Prime Music today is an attempt by the online retailer to become a more central part of shoppers' daily lives.
Already Amazon Prime offers streaming movies and TV shows, and the retailer said earlier this week it plans to launch a local services feature, matching up consumers with businesses and professionals.
Prime Music is still being built out, but will offer around one million tracks from thousands of albums to its Prime members. "You're going to see a lot of songs from the Billboard 100, but you're not going to see a lot of new releases," Steve Boom, Amazon's digital music VP, told USA Today. "There'll be something for everybody."
But the music service has limitations. Prime Music doesn't include songs from Vivendi's 's Universal Music Group, the largest label, and will only include older tracks from Warner Music and Sony. Boom said Amazon was still in talks with Universal for a deal, though he declined to give specifics, and said the company also has streaming music deals with a few smaller labels.
Prime Music does have one clear advantage over free competitors such as Spotify and Pandora: there are no ads.
-See this Wall Street Journal article
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