Amazon launches in Mexico

Amazon (NASDAQ:AMZN) announced that it will begin selling, fulfilling and delivering to customers in Mexico. The launch marks the beginning of partnerships with Mexican businesses of all sizes to list and sell products on

In 2014, sellers all over the world set a new record for Amazon, amounting to more than 2 billion items sold. In addition, third-party sellers are growing on the site and today make up more than 40 percent of Amazon's total unit sales.

"When sellers list on Amazon, they have the opportunity to reach more customers, build their business and make money. Amazon is a powerful sales channel for businesses of all sizes in Mexico, enabling them to efficiently launch or grow their sales online," said Germán Pérez-Duarte, Amazon's director of Mexico seller services. "Bringing business, retailers and resellers to the platform ultimately provides customers with the best shopping experience through greater access to a vast selection of unique items."

Sellers who want to partner with Amazon in Mexico will be able to add new products to the website's catalog with no product listing fees. Amazon will be in charge of all customer service, shipping and fulfillment services that are tied to the products. However, sellers will remain in control of product selection, pricing and shipping rates. In addition, sellers will be able to offer customers secure payment infrastructures.

Simultaneously, Amazon is launching Fulfillment by Amazon (FBA) in Mexico. The service allows sellers to utilize Amazon storage and shipping expertise on their behalf. In a 2014 survey of U.S. sellers on Amazon, 71 percent of those using the FBA reported at least a 20 percent increase in unit sales after joining the FBA program.

"Our goal is to make selling on as simple as possible, whether you're a local business new to e-commerce or an established business looking to grow sales in a new online channel," Pérez-Duarte said. "With fulfillment by Amazon, we do the heavy operational lifting so sellers can grow their business by focusing on core functions like sourcing new products or operating their brick and mortar stores."

It seems Amazon is determined to reach consumers all over the globe, whether through home delivery or through the back of a truck. Last week the e-commerce giant launched Treasure Truck —a service comparable to a neighborhood ice cream truck—that uses the mobile shopping app to post a highly desirable product to be sold out of the truck that day.

While the new Treasure Truck is a way to draw more mobile users into the Amazon App, it's also a test format for same-day and one-hour delivery services, building upon Amazon's new Prime offerings.

For more:
-See this Amazon press release

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