Amazon launches giveaway tool

Amazon (NASDAQ:AMZN) announced the introduction of Giveaway, a self-service tool designed to let users create their own giveaway contests and pick from millions of eligible items as prizes.

The word "giveaway" is used more than 1 million times a day on the internet and social media platforms such as Twitter, YouTube and Instagram. The tool allows anyone, including authors, artists, non-profits, brands, and social media gurus, to host their own giveaway and generate awareness for the reward.

"The idea of running giveaway promotions is easy. They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities which makes the reality of running one hard," said Steve Shure, VP consumer marketing, Amazon. "Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners."

Amazon's new tool is meant to encourage customers to interact with the brand across social media channels including Facebook, Pinterest and Snapchat.

Users can start a giveaway by just choosing a prize and then clicking on "set up a giveaway" near the bottom of the product detail page. Then the host decides the details from prizes to the number of entrants. Amazon then generates a unique link for the host to send out. The platform allows for up to 50 prizes per giveaway.

It's been a month of new projects for Amazon. Last week Amazon announced a deal with three universities to operate co-branded websites, allowing students to order text books, fan shirts, snacks and most other bookstore items on and have them delivered the next day on campus.

For more:
-See this Amazon press release

Related stories:
Amazon partners with universities, overnight delivery on campus
Amazon spent $1B on Prime Instant Video in 2014
Amazon expands free shipping
Amazon sellers top 2B items in 2014
Amazon unveils one-hour delivery in New York