Amazon Launches Customer Video Campaign

In dropping the second shoe of its holiday video strategy, Amazon Wednesday launch a program to encourage customers to post video reviews of Amazon products. Amazon last week announced that it had posted its own videos of some 450- top-selling products.

The site posted a few user-generated video examples, but whether consumers will routinely take the time to create such postings is unclear. But if Amazon can take the YouTube-trained video-crafters and get them to generate even a small fraction of the consumer comments that have become the Amazon trademark, this could be a major step for E-Commerce video.

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