Amazon (NASDAQ: AMZN) is launching another niche online shop within its massive e-commerce platform. The company has created a Collectible Coins store where shoppers can now browse on Amazon for collectible U.S. coins from industry-leading dealers.
Amazon says rare and collectible coinage is one of the most popular product categories people search for on its collectibles and fine art portal. The new store features more than 10,000 U.S. coins from more than 75 merchants. All of the coins sold have been professionally graded and authenticated.
Like Amazon's other dedicated stores, the Collectible Coins store will live within Amazon's main site and provide a selection of coin dealers, including Stack's Bowers Galleries, Kagin's, David Lawrence Rare Coins and Liberty Coin.
"Collectors of rare coins are passionate about the hobby because coins represent the intersection of history, collectibility and wealth," said Steve Johnson, director for the Amazon Marketplace. "Coins have been one of the most searched for items in our collectibles stores. The introduction of the Collectible Coins store was inspired by customer demand and the need to provide a unique experience for customers to discover graded and rare U.S. coins from reputable dealers."
The new coin shop follows behind Amazon's April launch of a tech store dedicated to all things wearable. Shoppers can now get products such as smart watches, fitness and wellness trackers, wearable cameras and more at the new online store devoted to the category.
-See this Amazon press release
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