Amazon launches Cable Store

Amazon (NASDAQ:AMZN) will now resell Comcast's internet and television services on its e-commerce site through a new section called Amazon Cable Store. The Cable Store gives consumers the opportunity to browse packages and bundles, complete a credit check and even schedule an appointment for installation.

The generic name implies that other cable providers may be joining the store, reported TechCrunch. For now, consumers who sign up for Comcast can receive promotional items such as Amazon gift cards, and the site promises dedicated customer service.

In an effort to boost its customer service image, Comcast customers who sign up through Amazon for XFINITY service receive access to a dedicated customer service line where calls are answered in less than 60 seconds. This feature is being offered as an exclusive for Amazon shoppers and a reason to purchase through the e-commerce site.

The page shows various pricing plans, yet it remains unclear which Comcast markets are served by the Cable Store.

Existing Comcast customers can also use the site to sign up for XFINITY services at a second address. But any changes to an existing plan, downgrades or cancellations still have to be made through Comcast directly.

Amazon's extension into services is not new. Last year, the company launched Home Services, which connects shoppers with local professionals for services such as housekeeping and maintenance.

For more:
-See this TechCrunch article

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