Amazon, L.L. Bean Rank as Tops for Holiday Customer Service

It was a busy and highly-competitive holiday season for retailers, but that didn't stop Amazon (Nasdaq: AMZN) and L.L. Bean from keeping customer needs at the top of their lists. In a new study, the two retailers were ranked as having the best overall customer service during the critical year-end shopping season.

L.L. Bean tied Amazon for the highest company-level satisfaction with a score of 90, says Tuesday's report, followed by Apple (Nasdaq: AAPL) and Publix, both with a score of 89. Coming in third place was QVC with a score of 88, which it shared with online photo service Shutterfly. Costco Wholesale Corp. (Nasdaq: COST) and Nordstrom Inc. (NYSE: JWN) tied for fifth on the list with 86 points. Surprisingly, Target (NYSE: TGT), which notoriously experienced a massive data breach in the middle of the holiday season only to later sell faulty gift cards, wasn't too far behind on the list, coming in with a score of 82.

The survey was conducted by ForSee, a customer experience analytics tracker, and shows satisfaction at the company level as well as across all retail channels, including online, mobile, store and contact center, for 100 retailers. Information was retrieved via surveys collected between Thanksgiving and Christmas.

For more see:
-This ForSee press release

Related stories
Holiday Retail Sales Rise 3.5%, Falling Short of Projections
Weaker Holiday Sales Projected, Except for Certain Retailers
NRF Holiday Sales Projections Rise; Shutdown Fears Loom
Amazon Reports Its Best-Ever Holiday Shipping Season
Retail Sales Slump Ahead of Christmas, Year-End Shopping Expected to Be Big

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.