For the first time in over a decade, Amazon (Nasdaq: AMZN) is increasing the minimum order amount needed to qualify for free Super Saver Shipping. Customers who want free shipping will now have to spend $35, a $10 increase over the prior $25 minimum.
There's no word from Amazon on what caused the increase, but it could be a strategic move to increase sales of Amazon Prime memberships, a $79-per-year service that offers unlimited free two-day shipping and the streaming of more than 40,000 movies and TV shows. Shoppers can try out the membership for a free 30-day trial before deciding whether to buy.
"The [Amazon Prime] service is so popular that more than a year ago we began shipping more items with Prime than with free shipping," Amazon said in a statement.
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