Amazon Fresh (NASDAQ:AMZN) has expanded its grocery delivery to parts of Northern New Jersey. Although the company has not made an official announcement, the website shows that certain zip codes in cities such as Hoboken, Weehawken, Jersey City, Newark, Paramus, Edison, Montclaire and New Brunswick now have access to the service.
Delivery is still not yet available to most northern communities in the state or to central New Jersey cities, reported re/code.
The expansion is not a big surprise. The e-commerce giant launched grocery delivery in Brooklyn and Manhattan within the past year, and some of the food is coming from a warehouse in Avenel, New Jersey.
Amazon's Fresh delivery seems to be growing rapidly. It started in Seattle and then expanded to parts of Northern and Southern California. It is also available in Philadelphia.
Consumers who want to use Fresh must also be Amazon Prime members—membership costs $99 and includes two-day delivery on non-grocery items as well as video streaming and music options. Prime members can test delivery for no charge on orders of $50 or more until June, but then shoppers will be required to upgrade to a $299 Prime membership called Prime Fresh.
Amazon also recently announced it would deliver frozen and perishable items in Manhattan as part of Prime Now, which is separate from Fresh. Prime Now gives shoppers access to a smaller selection of goods for free and one-hour delivery for an extra $7.99.
Grocery delivery is an emerging trend and Amazon now has several other grocery delivery services to contend with, including Instacart and FreshDirect.
-See this re/code article
Dash's Market launches delivery service
Instacart adds same-day delivery to D.C. market
FreshDirect voted best online grocery delivery service
Amazon begins grocery delivery in Brooklyn
Natural Grocers launches one-hour delivery service