Amazon falls short on assortment, competitive pricing

Managed analytics provider Ugam conducted a study on key sporting goods categories, revealing places where Amazon may fall short and leave good opportunities for other retailers to compete. The study, which looked at both baseball bats and women's running shoes, found that Amazon may have a large assortment, but not the most popular items based on consumer preference. For example, Amazon's assortment was missing seven of the top 40 bat brands and 26 of the top 50 women's running shoes. In addition, the e-retailer did not always offer the lowest price. Story