Amazon (NASDAQ:AMZN) announced it would extend some of its Prime membership perks to other online shopping sites. The company has struck a deal with British fashion retailer AllSaints and will start offering Prime members free, next-day shipping on purchases made on AllSaints.com.
Part of the deal includes AllSaints advertising its products in search results on Amazon.com, reported Re/code. If consumers are interested in the products, they will have to click through to the brand's website, log in with their Amazon username and password, and use the payment method stored within Amazon to qualify for free shipping.
Amazon will take a small fee from AllSaints for each transaction, but does not take a cut of the sale. AllSaints will have a storefront on Amazon.com but will never sell directly on Amazon. And AllSaints will handle all packaging and shipping itself.
The move helps advance the perks of being a Prime member for Amazon shoppers. The annual $99 membership gives members two-day shipping on a wide range of products, and access to a library of shows, movies and songs that can be streamed online. Amazon recently expanded its same-day delivery service options by adding more cities and lengthening the daily cut-off times in others. Other membership perks include Prime Pantry, which allows subscribers to fill a 4-cubic-foot box with up to 45 pounds of selected items and have it shipped to their home for $5.99, plus the price of the items included.
According to industry analysts, Prime members spend twice as much as non-members each year on Amazon.com.
According to sources, the new program is called Prime Pass and Amazon thus far has not gotten any other retail partners. Abercrombie & Fitch and Neiman Marcus are among the retailers that have declined to advertise with Amazon to receive the shipping perks.
-See this Re/code article
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