Amazon (NASDAQ: AMZN) announced that shoppers in the U.S., U.K. and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets. Previously, Coins were available for use exclusively on Kindle Fire tablets.
Amazon launched the virtual currency in 2013 as a way for shoppers to buy apps, games and in-app items on the Kindle Fire. Users earn Coins when they buy directly from Amazon's Appstore, as opposed to the usual Google Play conduit, and they can save up to 10 percent by paying with Coins rather than cash.
App developers continue to be paid the standard 70 percent revenue share when shoppers use Coins instead of cash.
"Since the launch of Amazon Coins, we've been amazed by the number of customers using Coins, as well as how many Coins they're spending on apps and games," said Mike George, vice president, Amazon Appstore and games. "Because customers can earn Coins when they buy apps in Amazon's Appstore, and because they can buy Coins themselves at up to a 10 percent discount, customers love the extra value they get when shopping in our Appstore."
Expanding Amazon Coins across Android devices is the latest offering by Amazon as it continues to build out its services and ecosystem for developers.
Virtual retail currency could translate into not-so-virtual legal nightmares
Overstock, other retailers, accept Bitcoin
J.Crew, Abercrombie, Ralph Lauren may soon be sold on Amazon
Amazon Prime price hike, big savings or a big mistake?
Amazon integrates Flow app to aid price matching