Amazon expands Prime Now in Chicago

Amazon (NASDAQ:AMZN) continues to expand the delivery benefits offered to Amazon Prime members, adding free restaurant delivery in parts of the Chicago market as part of Prime Now.

Chicago is the sixth market to add the food delivery service, and Prime members in 18 city zip codes can partake of delivery from several popular restaurants. Amazon Prime Now also offers grocery delivery in Chicago from Plum Market, My Fit Foods and Sprinkles Cupcakes.

Amazon's membership is growing fast and now has close to 41 million members—some 38 percent of U.S. households, according to a new survey by Cowen. The retailer added 3 million new members in a single week leading up to Christmas.

Prime members also tend to skew younger and wealthier, and the recent restaurant additions in Chicago look to be targeted at that very group. The participating restaurants include places popular with hipsters and foodies like Big Star and Stan's Donuts. One Off Hospitality Group's (Big Star) Kimberly Galban told Eater that the service "will likely change the restaurant delivery market in Chicago."

For more:
-See this Eater story

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