Amazon (NASDAQ:AMZN) announced it is making it easier for customers to meet the $35 minimum required for free shipping by combining the total price from all items sold by third-party sellers.
This new shipping policy will more than triple the number of items eligible for free shipping, according to the e-commerce giant. All items eligible for this rule will have a "free shipping" message on the product page, reported the Chicago Tribune.
Previously, the policy was that all of the items in the shopper's basket must come from the same party to qualify for free shipping.
Free shipping orders are delivered in five to eight business days after the items are available.
The move is part of an effort to stay at the forefront of faster, cheaper delivery as more and more retailers join the competition.
Amazon's third-party sellers broke a record in 2014, selling more than 2 billion items worldwide. The number of sellers using the e-commerce company's Fulfillment by Amazon service grew more than 65 percent and now totals more than 2 million. These transactions account for more than 40 percent of all units sold on Amazon.
The shipping announcement comes just one week after the e-commerce giant announced it would pull the plug on its mobile wallet program.
-See this Chicago Tribune article
Amazon sellers top 2B items in 2014
Amazon unveils one-hour delivery in New York
Amazon launches Amazon Dash for delivery of groceries
Amazon offers shoppers cash back
Consumers prefer Sundays, Amazon for mobile shopping