Amazon has officially announced an expansion of its Dash button to 50 new brands and services. The small devices allow consumers to place orders on a specific product with the push of a button.
The expanded selection includes consumer packaged goods, toys, musical equipment and more, reported TechCrunch. Some of the well-known brands added to the list include Campbell's Soup, Cascade, Fiji Water, Pepperidge Farm Goldfish Crackers, Mentos, Quilted Northern, simple human, Trident and more. The number of brands available through the Dash button now tops 150, up from 29 last year.
According to Slice Intelligence data, fewer than half of the people who bought a Dash button since March of last year have used it to place an order. Amazon first launched Dash in April 2015 to Amazon Prime subscribers.
Amazon is claiming, however, that there is a great interest among Prime members for Dash buttons. Over the last three months, it has seen orders doubling among those Prime members who use the Dash button to place orders. In total, Amazon says it sees orders taking place more than twice a minute via Dash button, up from once per minute three months ago. In addition, orders grew by 70 percent in that same time period.
Dash may soon get some competition. Tel Aviv-based Kwik has designed a similar product and is working with several large brands, including Domino's, Budweiser and Huggies, to make their buttons widely available.
- see this TechCrunch article