Amazon (NASDAQ: AMZN) is expanding its virtual currency, making Amazon Coins available on Android phones and tablets.
Shoppers in the U.S., U.K. and Germany can now buy, spend and earn Amazon Coins on Android devices. Coins were previously available for use only on Kindle Fire tablets.
Amazon launched the virtual currency in 2013 as a way for shoppers to buy apps, games and in-app items on the Kindle Fire. Users earn Coins when they buy directly from Amazon's Appstore, and get incentives by paying with Coins rather than cash. Shoppers earn up to a 10 percent discount when buying Coins.
"Since the launch of Amazon Coins, we've been amazed by the number of customers using Coins, as well as how many Coins they're spending on apps and games," said Mike George, vice president, Amazon Appstore and games.
Expanding Amazon Coins across Android devices is the latest offering by Amazon as it continues to build out its services and ecosystem for developers.
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