Amazon enables shopping inside Twitter feeds

Amazon (NASDAQ:AMZN) unveiled a partnership with Twitter which allows users to shop directly from their social media feed.

Starting today, Twitter users can link their accounts to an Amazon account and place items in their shopping basket by responding to any tweet with an Amazon product link bearing the hashtag #AmazonCart. Customers never leave the Twitter feed, and the product is waiting for them when they head over to Amazon.

Once an item is added to the cart, users will receive a response on Twitter from @MyAmazon to confirm if the product was successfully added or whether it was out of stock. Amazon will also email users when an item has been successfully added to their shopping cart via Twitter.

"Add it now, buy it later" is the slogan Amazon is using on a promo video explaining the new feature. In order for shoppers to activate the feature, users must first link their Twitter and Amazon accounts in Amazon's new social settings section.

Retailers have to sign up for #AmazonCart in order to tweet out product links that are identifiable as being sold on Amazon. The company declined to say how many companies have signed up, but said "millions" of products are eligible to be added via #AmazonCart on Twitter.

"Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends. #AmazonCart was designed to help customers add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon," an Amazon spokesperson told TechCrunch.

Amazon has quickly launched several new initiatives in recent weeks, possibly in an attempt to create additional features after it raised the price for Amazon Prime. Last week, the company unveiled a tech store where shoppers can now get products such as smart watches, fitness and wellness trackers and wearable cameras. Amazon also rolled out a new Prime Pantry service, in which Prime subscribers can fill a 4-cubic-foot box with up to 45 pounds of selected items and have it shipped to their home for $5.99, plus the price of the items included.

Watch the promo video for the new #AmazonCart feature below.

For more:
-See this Amazon announcement
-See this TechCrunch article

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