Amazon electronics are back at Target

Global Panorama / CC BY SA 2.0

Target is once again selling Amazon (NASDAQ:AMZN) branded products on its website, with plans to bring them back in stores as well.

The merchant began selling Amazon's Kindle readers, Fire tablets and Fire TV devices Thursday and will start selling the products in stores this October in advance of the holiday season.

Target (NYSE:TGT) stopped selling Amazon branded products in 2012, a stand against helping drive sales to a direct competitor. But the big-box retailer is trying to build its electronics department – recently opening new connected home departments – and Amazon devices are popular with consumers.

"Target continually evaluates our assortment to deliver quality products at a great value. We know our guests love the many aspects of shopping at Target, and believe they will appreciate the convenience and savings of finding these items in our stores and on," according to a company statement.

This gives Amazon placement in more than 1,800 stores and online.

For more:
- see this Bloomberg story
- see this Star Tribune story

Related Articles:
Prime Day causes 4% dip in revenue on other e-commerce sites
A deeper dive into Prime Day data
Competitors get a boost from Prime Day